When you’re donating, do you want a “safe and reputable” charity – or the best?
From fighting disease in Africa to improving inner-city education, helping people isn’t simple – for charities OR for donors.
That’s why it isn’t enough to know that “99% of your money goes to programs.” (In fact, we think it’s often a bad thing). What really matters is what the programs are, and whether they’re helping people.
That’s why we’ve been working for months trying to find a donor’s best bet, in causes from employment assistance (NYC) to saving lives (Africa).
And that’s why we’re now sharing what we’ve found. Initially, only one cause (employment assistance) will be available. We’ll be putting up more research as we complete it. Giving season is upon us, and we want to help as many donors as we can.
This year, don’t just give generously. Give well.