Jacinta, we would like to see what projects UNICEF is carrying out, where, how much they cost, and what the demonstrable results (if any) are. This information presumably exists somewhere within UNICEF, though it may not be centrally organized. The question of whether having good information would lead to less donations - and whether the “ends justify the means” - is a major debate around GiveWell’s work; for now I’ll just state that we feel the benefits of “giving better” are generally hugely underestimated relative to the benefits of “giving more.”

Personally, I think this is an extremely clever marketing concept, a positive thing to be praised. Maybe it costs $4-$20 to *deliver* a vaccine, but you still have to purchase the vaccines in the first place, which is where these funds are allocated. So donors who don’t care about marketing end up funding the delivery, while donors looking for a connection can buy the vaccines themselves.

Why not just say what it actually costs to deliver a vaccination to someone? After all, many of us would gladly pay that real amount to be vaccinated ourselves (and therefore can sympathize with others wanting their children to be vaccinated).