When the charity is Nothing But Nets.
Why does this matter? Because Nothing But Nets also prominently states that the total cost of each net is $10. For donors looking to maximize “bang for the buck,” $10 per life saved would probably be the best option available – if it were a real option.
As it happens, distributing bednets is one of the most cost-effective programs we know of (at least when it works) – it’s just nowhere near the $10 figure.
There are probably many reasons that impact-focused giving is so rare, but we think that at least one factor is that when a donor does go looking for information, so many of the “numbers” and “facts” they run into are exaggerations and illusions. It’s a frustrating experience that leaves some jaded about the whole endeavor, and thus missing out on real chances to have an enormous impact.