The GiveWell Blog

The hardest part about fundraising for GiveWell

May marked my three-year anniversary as a Philanthropy Advisor at GiveWell. It’s a job I adore (as I’ve written about here and here), and I’ve recently been tasked with the exciting process of interviewing candidates for our growing team.

One of the best questions I’ve been asked in this process is: What’s the hardest part about fundraising for GiveWell? The short answer: GiveWell is funding constrained, but we can’t point at a specific opportunity and say, “If you donate now, here’s the impact your donation will actually cause.”

Instead, our answer is fairly abstract, and pretty far from traditional fundraising language. We tell donors that we would spend additional money on opportunities at or above our cost-effectiveness bar (which translates to saving a life for about $5,000), but we’re unable to explain in advance precisely what we will allocate additional funds to. That answer isn’t as compelling as telling someone a vivid story about how their money alone would allow us to fund a great program we’ll otherwise have to decline, but it has the advantage of being completely accurate and true.

It’s natural that people aligned with GiveWell’s approach would ask about the true impact their funds unlock, and also about what would happen if they don’t give. After all, these are key questions1To learn more about how we fund, check out our “How We Work” blog series. we think about as a funder. Donors make careful decisions about how much to give, when to give, and where to allocate gifts according to their priorities; to make those decisions, they need to know what we’d do with their money and what we would be prevented from doing if they don’t donate.

But the GiveWell research process doesn’t lend itself to easy answers to these questions. So indulge me, if you will, in an extended metaphor:

I’m at the grocery store shopping for a huge dinner party. I choose everything on my list, get to the checkout, and realize I don’t have enough money to cover my selections. I choose a few things to put back, and then the kind bystander behind me magnanimously steps up to pay for the things I had cut.

This illustrates what many donors want: they don’t want to give if we can do just as much good without them, but they certainly don’t want us to be without the funds we need for the things we deem necessary. So they say: “Hey, if you’re ever at the checkout and come up short, give me a call!”

But that’s not how GiveWell shops. Our research team is constantly looking at how many items are left on the list and making small adjustments along the way, based on how much money we have available: changing from a wild mushroom risotto entrée to simple rice and beans, buying fewer cheeses for the appetizer tray, deciding to invite one fewer guest.

If someone were to hand our research team an extra metaphorical $100 bill as they entered the metaphorical store, the products in our cart at the end of the shop would be different than if they shopped with our original budget in mind. But if someone gave us an additional $100 at checkout, the adjustment we might be able to easily make (say, grabbing a side we had cut while shopping) might not be the best use of money. The best use of that unexpected money might ultimately be saving it for the next time we host a dinner party, because (to further complicate an already unwieldy metaphor) we’re shopping in a store where items might not be on the shelves when we circle back to them. Our research team makes time-sensitive grants throughout the year, and we’re not able to retroactively increase the size or specifics of most grants after the fact: the organizations we fund start cooking once their groceries are delivered.

Unlike our metaphorical grocery shop, the budget compromises we make throughout the year matter a lot. Less money available means:

  • We might fund a new program in one country rather than two (reducing the number of people who benefit from the program and reducing our ability to learn how the program works in different contexts).
  • We might reduce an initial grant horizon from five years to three years (creating slightly more work for the research team to investigate a possible renewal grant in the future and also slightly decreasing the grantee’s ability to engage in long-term planning).
  • We might decline to fund a grant that’s right at our cost-effectiveness threshold in favor of preserving funds for opportunities later in the year that we expect might be more cost-effective (passing on a good opportunity we won’t be able to come back to).2These are all generalized examples of real adjustments we are likely to make to 2024 grants currently under investigation by our research team.

When a donor asks what our research team would do with their additional funding, it’s hard to identify any one thing with precision. And when we are asked at the end of the year what we left unfunded that someone could go back and cover, there isn’t one crisp answer; instead, there’s a trail of prudent adjustments that add up to a tremendous number of additional lives we might have saved.

Notes

Notes
1 To learn more about how we fund, check out our “How We Work” blog series.
2 These are all generalized examples of real adjustments we are likely to make to 2024 grants currently under investigation by our research team.

Comments

  • Glenn Russell on June 19, 2024 at 9:45 pm said:

    Suggestion:
    Ask the potential donor what they have donated to in the past and their present motivations. Then pull from GiveWell’s prior accomplishments in those areas to show them that you are both on the same page and their donations will provide the benefits they are looking for (no specific project needed).
    Let them know of other related areas presently in the pipeline and what meeting the donation goals for those will achieve so they have something else to plan for when they wish to donate again in the future (presume “again”).
    Donors also like a few stats regarding overhead costs since they prefer their donations go to what they are concerned with and not to administrative expenses.
    If there is not something that GiveWell has planned that resonates with that donor, direct them to an affiliate that is working on that concern. They will appreciate that and remember you helped them and come back to help you when their motivations are more in line with GiveWells.

    • Maggie Lloydhauser on June 26, 2024 at 8:47 am said:

      Hi Glenn,

      Thanks for sharing these suggestions! Listening carefully to our donors, learning about their interests and needs, and keeping them updated on relevant programs we’re researching is definitely a core part of our outreach strategy! We’re also careful to validate non-GiveWell funding interests and try to never push our own approach, as there are many good reasons for individuals to fund different programs than we focus on.

      A note on overhead costs: while we don’t take any fees for our operational costs, we don’t ascribe to the view that keeping overhead costs low always leads to more cost-effectiveness. There’s a lot more nuance to that opinion, but the basic idea is that we’re happy for organizations to invest in strong operational infrastructure if that investment makes their program more cost-effective overall. I’d be happy to set up time to speak with you if you’d like to hear more!

      Thanks again for your thoughtful comment— your suggestions are absolutely spot on for our outreach approach!

  • Ian Turner on June 21, 2024 at 8:05 pm said:

    Maggie, is it possible that you’re being a little hard on yourself here? GiveWell’s guidance for donors is way more systematic, truthful, detailed, actionable, and customizable compared to most nonprofits, and especially to most international nonprofits.
    For example, if you look at the appeals from BRAC, you get “USD 17 will help a family of four procure essential food items for two weeks”, a statement containing made-up numbers disconnected from any commitment to spend the money on any particular program or on any particular timeframe. Or World Vision, to provide another example, barely gives any indication of what the potential marginal programs or beneficiaries are, with the all-encompassing statement, “By giving to World Vision, you can meet the critical needs of today and tomorrow, while also helping children and families address the root causes of poverty by providing access to essentials like clean water, nutrition, healthcare, and education.”
    I realize that some GiveWell donors may be exacting, engaged, and critical (I try to be, anyway), but I hope that doesn’t cause you to lose sight of the larger picture here — GiveWell is doing a great job.

    • Maggie Lloydhauser on June 26, 2024 at 8:47 am said:

      Ian, thanks so much for this very kind comment! As you know, we try very hard to avoid claims that aren’t completely true to their core. It’s possible we over-agonize on our commitment to truth and transparency, but it remains core to what we do. It’s nice to be reminded that those who follow and use our work see and appreciate that!

Comments are closed.