This book excerpt (via Overcoming Bias) suggests that stressing the health benefits of latrines can be less effective than stressing the pride benefits of “feel[ing] royal, because the royal family had one.”

Also mentions that the Community-Led Total Sanitation program (which we’ve discussed before) stresses “disgust” over safety concerns.

More evidence that health education can work in counterintuitive ways, implying the value of constant experimentation and evaluation rather than merely recording “class attendees.” (Similar ideas discussed previously here).