This is the final post (of six) we have made focused on our self-evaluation and future plans.
This post lays out highlights from our metrics report for 2013. For more detail, see our full metrics report (PDF).
1. In 2013, GiveWell tracked $17.36 million in money moved to our top charities, and an additional $0.90 million to recommendations made as a part of work on GiveWell Labs. This is a significant increase over past years.
2. GiveDirectly received about 60% of the money moved and our other top charities, Against Malaria Foundation, Schistosomiasis Control Initiative, and Deworm the World Initiative, each received 12-14%. Funding for GiveDirectly was driven in part by $5 million in matching funds from Good Ventures.
3. Growth in money moved was strong for donors giving less than $10,000. Money moved from these donors grew 90% in 2013, from $2.0 to $3.8 million. Unlike in previous years, growth in overall money moved was not driven by the largest donors.
This table excludes Good Ventures and donations for which we don’t have individual information. More in our full metrics report.
4. Money moved by donors giving more than $10,000 fell (by 9%), and fell substantially for those giving more than $50,000 (by 41%). To explain why, we reviewed each $50k+ donor’s situation individually and categorized them based on what we know about their giving decisions in 2013. Overall giving by these donors fell about $1 million. Most of the decrease among these donors was due to donors who decided to wait to give, thinking that giving options could be better in the next few years.
Overall, we believe the decrease in money moved from large donors is likely to be temporary and is not a reflection of decreased interest in GiveWell. More in our full metrics report.
5. Web traffic continued to grow. Growth in search, direct, Google AdWords, and referral link traffic all contributed to overall growth. Traffic tends to peak in December of each year, circled in the chart below.
What effect has GiveWell had on your giving?