The GiveWell Blog

GiveWell’s outreach and operations: 2017 review and 2018 plans

This is the third of three posts that form our annual review and plan for the following year. The first two posts covered GiveWell’s progress and plans on research. This post reviews and evaluates GiveWell’s progress last year in outreach and operations and sketches out some high-level goals for the current year. A separate post will look at metrics on our influence on donations in 2017. We aim to release our metrics on our influence on donations in 2017 by the end of June 2018.


Outreach: Before 2017, outreach wasn’t a major organizational priority at GiveWell (more in this 2014 blog post). In our plans for 2017, we wrote that we planned to put more emphasis on outreach, but were at the early stages of thinking through what that might involve. In the second half of 2017, we experimented with a number of different approaches to outreach (more on the results below). In 2018, we plan to increase the resources we devote to outreach primarily by hiring a Head of Growth and adding staff to improve our post-donation follow-up with donors.

Operations: In 2017, we completed the separation of GiveWell and the Open Philanthropy Project and increased our operations capacity with three new hires. In 2018, our top priorities are to hire a new Director of Operations (which we have now done), maintain our critical functions, and prepare our systems for increased growth in outreach.

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Our 2018 plans for research

This is the second of three posts that form our annual review and plan for the following year. The first post reviewed our progress in 2017. The following post will cover GiveWell’s progress and plans as an organization. We aim to release our metrics on our influence on donations in 2017 by the end of June 2018.


Our primary research goals for 2018 are to:

  1. Explore areas that may be more cost-effective than our current recommendations but don’t fit neatly into our current criteria by investigating (i) interventions aimed at influencing policy in low- and middle-income countries and (ii) opportunities to influence major aid agencies.
  2. Find new top charities that meet our current criteria by (i) completing intervention reports for at least two interventions we think are likely to result in GiveWell top charities by the end of 2019, (ii) considering renewal of GiveWell Incubation Grants to current grantee organizations that may become top charities in the future and making new Incubation Grants, and (iii) developing and maintaining high-quality relationships with charities, funders, and influencers in the global health and development community.
  3. Improve our internal processes to support the above goals. We plan to continue to delegate significant parts of our top charity update process to non-management staff and to improve our year-end process for making recommendations.
  4. Continue following our top charities and address priority questions. We are devoting fewer resources than we have in the past to top charity updates. We plan to continue gathering up-to-date information to allow us to make high-quality allocation decisions for giving season, and to answer a small number of high-priority questions.

Our secondary goals (which we hope to achieve, but are lower priority than the goals above) are to:

  1. Improve the quality of our decisions and transparency about our decision-making process.
  2. Hire more flexible research capacity to increase our output.
  3. Complete reviews of two new potential top charities.

We discuss each of these goals in greater depth below.

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GiveWell’s money moved and web traffic in 2016

In September 2017, we posted an interim update on GiveWell’s 2016 money moved and web traffic. This post summarizes the key takeaways from our full 2016 money moved and web traffic metrics report. Note that some of the numbers, including the total headline money moved, have changed since our interim report. Since then, we decided to exclude some donations from our headline money moved figure (details in the full report), and we corrected some minor errors.

This report was highly delayed (as discussed in the interim update). We expect to publish our report on GiveWell’s 2017 money moved and web traffic much more quickly; our current expectation is that we will publish that report by the end of June.

GiveWell is dedicated to finding outstanding giving opportunities and publishing the full details of our analysis. In addition to evaluations of other charities, we publish substantial evaluation of our own work. This post lays out highlights from our 2016 metrics report, which reviews what we know about how our research impacted donors.

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Update on our work on outreach

GiveWell’s impact is a function of the quality of our research and the amount of money we direct to our recommended charities (our “money moved”). Historically, we’ve focused mostly on research because we felt that the quality of our recommendations was a greater constraint to our impact than our money moved.

This has changed. Outreach is now a major organizational priority. The goal of this work is to increase the amount of money we direct to our top-recommended charities.

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Update on GiveWell’s web traffic / money moved: Q1 2016

In addition to evaluations of other charities, GiveWell publishes substantial evaluation of ourselves, from progress against our goals to our impact on donations. We generally publish quarterly updates regarding two key metrics: (a) donations to top charities and (b) web traffic (though going forward, we may provide less frequent updates). The tables and chart below…

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