The GiveWell Blog

Why you might get a letter from us this giving season

We’re about to launch another outreach experiment: mailing letters.

Summary

This giving season, we’re planning to send a subset of approximately 4,500 GiveWell donors a physical letter encouraging them to renew or increase their support of GiveWell’s top charities. We’ve never done broad outreach to encourage donations through physical mail before.

In the letter, we plan to share our list of top charities, our overall recommendation for donors, and remit materials for individuals who feel compelled to give. We hope the letter helps communicate our research to a group of individuals who have found our work useful in the past to guide their giving. We plan to assess the success of this experiment based on incremental donations that result from the letters.

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What are standout charities?

GiveWell’s research process focuses on finding excellent giving opportunities and deeply reviewing them. We currently recommend just eight top charities that have met our high standards.

Although the number of top charities we recommend is small, we review a large number of organizations in our ongoing work to find new top charities. We consider some of these groups to be exceptional relative to the vast majority of organizations, even though they do not meet our top charity standards. We name these organizations standout charities to recognize their exceptional status and to provide an incentive for charities to engage with our intensive review process.

The standout charity designation, though valuable for the reasons mentioned above, has created communication challenges for us. People who rely on our recommendations to make donations have expressed confusion about how our view of standout charities compares to that of top charities.

This blog post will explain why we have standout charities and how they differ from our top charities.

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