The GiveWell Blog

Why you might get a letter from us this giving season

We’re about to launch another outreach experiment: mailing letters.

Summary

This giving season, we’re planning to send a subset of approximately 4,500 GiveWell donors a physical letter encouraging them to renew or increase their support of GiveWell’s top charities. We’ve never done broad outreach to encourage donations through physical mail before.

In the letter, we plan to share our list of top charities, our overall recommendation for donors, and remit materials for individuals who feel compelled to give. We hope the letter helps communicate our research to a group of individuals who have found our work useful in the past to guide their giving. We plan to assess the success of this experiment based on incremental donations that result from the letters.

Read More

Our recent visit to Burkina Faso

GiveWell staff recently visited Burkina Faso to meet with staff of one of our top charities, Malaria Consortium’s seasonal malaria chemoprevention (SMC) program, and observe its work. Through its SMC program, Malaria Consortium distributes preventative anti-malarial medication at a time of year when it is needed most.

As I write below, GiveWell donors have directed more than $37 million to Malaria Consortium over the last 18 months at our recommendation. We expect that this will provide preventative treatments to 4.8 million children and avert over 16,000 deaths. We’re so appreciative of the support of our community in enabling this tremendous impact.

We originally sent a version of the following message to supporters of Malaria Consortium’s SMC program in late August. We received positive feedback on this message and decided to share it more broadly on our blog. We plan to publish more information about the 2019 Burkina Faso site visit in the future.

Hello from Burkina Faso!

I’m here on a site visit of Malaria Consortium, one of our recommended charities, to see its malaria prevention program in action.

This visit helped me relate more deeply to the program by getting to know some of the people who run it and some of the people who benefit from it. I wanted to share my experience with you.

Read More

Experiments in GiveWell communication

One of our top priorities is to increase the amount of money we direct to our recommendations. As part of our effort to do this, we’re planning to try new kinds of communication. We hope to reach people who haven’t heard of or connected with GiveWell in the past, and to increase retention of our current donors by making the experience of donating through GiveWell more compelling.

We are experimenting on our homepage and in emails with using images and making our cost-effectiveness estimates more prominent. Our goal is to improve people’s connection to our work without compromising the accuracy of what we share.

There are potential downsides to this approach. We expect to balance our goal of communicating in a way that is emotionally compelling with our commitment to honesty and not misleading donors or overstating the case for our recommendations.

We’re not planning a major overhaul of GiveWell’s website or other communications in the near term, and we are unsure if we will make major changes in the future. Most of GiveWell’s communications will look as they always have. Our hope in the coming months is to learn whether there are new ways we can communicate about our work to increase our impact. We’re writing this post to share with you the context behind these experiments.

Summary

In this post, we discuss:

  • Our communication experiments. (More)
  • Challenges and potential downsides of our approach. (More)
  • How you can help us improve. (More)

Read More

Schedule a quick call to make giving easier

If you’re thinking about where to give to charity this year and it would be helpful to speak with a member of GiveWell’s staff about your decision, please let us know. We’re happy to answer questions sent to info@givewell.org or to schedule a call via the form here.

On a call, we’d be glad to:

  • Provide an overview of our recommendations. We know it can be time-consuming to read and digest all of the content on our website. We’re glad to share a quick summary of our top charities list.
  • Assist with the logistics of making a donation and discuss different options for donating, such as appreciated securities, checks, and wire transfers.
  • Answer any questions about our research or recommendations.

Due to limited staff capacity, it’s possible we won’t be able to speak with everyone who requests a call, although based on past experience we hope to be able to connect with anyone who gets in touch.

We look forward to hearing from you!

Read More

Update on our work on outreach

GiveWell’s impact is a function of the quality of our research and the amount of money we direct to our recommended charities (our “money moved”). Historically, we’ve focused mostly on research because we felt that the quality of our recommendations was a greater constraint to our impact than our money moved.

This has changed. Outreach is now a major organizational priority. The goal of this work is to increase the amount of money we direct to our top-recommended charities.

Read More

Maximizing the impact of your donation: saving on fees means more money for great charities

We recently discussed how you can give to reduce the administrative burden on charities when giving. This post will focus on how you can save money on fees and give tax-efficiently so that more of your charitable budget can go directly to the organizations you want to support. This is an updated version of a post we originally ran in 2012; some content is the same, other content has been added or updated.

Read More