The GiveWell Blog

GiveWell annual review for 2012: Details on GiveWell’s money moved and web traffic

This is the final post (of five) we have made focused on our self-evaluation and future plans. This post lays out highlights from our metrics report for 2012. For more detail, see our full metrics report (PDF). 1. In 2012, GiveWell tracked $9.57 million in money moved based on our recommendations, a significant increase over… Read More

Profile of a GiveWell customer

The Money for Good study examined the size of the potential audience for work like GiveWell’s. What we’d like to see next would be a study on the nature of this audience: what sort of donor is open to giving based on third-party research? How do they think, what sorts of causes are they interested… Read More

Is fundraising stuck in the world of Mad Men?

Advertising is based on one thing: Happiness. And you know what happiness is? Happiness is the smell of a new car… It’s freedom from fear. It’s a billboard on the side of the road that screams with reassurance that whatever you’re doing is okay. You are okay. — Don Draper on AMC’s Mad Men. (Video… Read More